Hitachi Magic Wand – The Cadillac of Vibrators

Product highlight: Hitachi Wand

The Hitachi Magic Wand might not be much to look at, but it’s been one of the best-selling sex toys for decades — and nicknamed the Cadillac of vibrators — and for good reason! In fact, your parents might have owned a Hitachi — and may still own the same one!


One of the original vibrators, the Hitachi is a long and bulky wand with a rounded head. It plugs into the wall, which provides great power. We’ll leave it up to you to vibe responsibly. A Hitachi initially only had two settings: strong and mind-blowing (some people would also argue that it’s ear-shattering; this is not a quiet toy!).

You better believe those vibrations are deep, and some people prefer to use the toy through underwear or clothing because they’re so strong (and the vibrations can be strong enough to act as a punishment like you might see in some porn). You can find adapters that allow you to adjust settings with a dial if you need more than the two settings.


Strength makes the Hitachi a viable option to use it as a muscle massage, which is its ostensible purpose whenever you discover one in your parents’ collection. The large head does make it appropriate to use for muscle pain, and the long handle means you can reach your back or shoulders with ease. But we know that thousands of people enjoy their Hitachis for sexier reasons.

The Hitachi has come a long way since its advent, too. Now, it’s sold under the name Magic Wand Original. Don’t worry, though! It has the same power you know and love with upgrades such as a nonporous silicone head so you can safely use the toy with partners and wipe it down with a 10% bleach solution safely. It’s the same size as the older style, though, which makes it compatible with attachments that provide G-spot, prostate and clitoral stimulation (other accessories include carrying cases for your Hitachi and attachments).


International models available of the Hitachi are now available, no converter needed! Perhaps the most significant advancement is the cordless Magic Wand. No longer do you need to be tethered to the wall to enjoy powerful vibrations. Just charge the Magic Wand and take it with you wherever you go.

The Hitachi Magic Wand, by any other name, still feels as good. So why not add it to your cart to try?

Not sure if the Hitachi is right for you? Contact us for your ideal sex toy recommendation.

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